Summerween is officially here, and it’s not just a niche TikTok trend anymore. This early celebration of all things spooky has become a full-blown seasonal moment. According to the National Confectioners Association, more than half of Americans enjoy Halloween treats as early as June, and jellies and gummies are a hot demand for candy lovers.
The jellies and gummies market has experienced consistent growth in recent years, with its size projected to increase to $2.76 billion in 2025, reflecting a compound annual growth rate (CAGR) of 3.3% since last year. This growth has been driven by factors such as seasonal and festive demand, evolving consumer preferences, innovations in flavors and product varieties, effective marketing and branding strategies, and cultural and demographic influences..
At Osage Flavors, we’re sticking to what’s trending in the gummy world—sniffing out the latest flavor faves and helping brands gel with their audience through custom flavor creations that really bear fruit.
- Sour Plus Something New
Sour has staying power, but consumers are craving more layered experiences. Sour + sweet, sour + spicy or sour + botanical pairings are all on the rise. Think raspberry pink lemonade, ginger lemon-lime, green apple and Asian pear and blackberry rhubarb. These combos offer a complex flavor arc that keeps consumers coming back for more. - Tropical Remixed
Tropical flavors aren’t going anywhere, but the classics are getting a remix. Instead of plain pineapple or mango, 2025 is seeing mashups like mango guava, prickly pear passion fruit calamansi, watermelon lychee, blood orange and clementine and seabuckthorn white peach pomegranate. These blends feel vacation-ready and work especially well in seasonal or Summerween-themed launches. - Botanical and Better-For-You Blends
With the rise of functional gummies, brands are leaning into wellness-associated flavors. Consumers associate ingredients like elderberry, ginger, chamomile and hibiscus with health, and they’re looking for flavors that reflect that. Combinations like lemon cucumber mint, peach green tea, strawberry cherry blossom or strawberry honeydew hit the sweet spot of flavorful and functional. - Dessert-Inspired Nostalgia
There’s no shortage of childhood throwback flavors showing up in gummies. Cherry cola, red grape cotton candy and wildberry and white grape punch contain nostalgic notes that connect emotionally with consumers while standing out on shelves with unexpected formats and whimsical marketing. - Naturally Sweet and Fruity
“Clean sweetness” continues to drive demand for fruit-forward gummies. Flavors like red raspberry orange and pink lady apple and pomegranate allow brands to deliver on recognizable, naturally inspired profiles that align with better-for-you positioning.
Summerween may only last a few months—but bold, crave-worthy flavor is always in season.
Whether you’re launching a limited edition gummy or expanding your everyday lineup, flavor is your most powerful tool. At Osage Flavors, we specialize in flavor systems that are true-to-fruit, on-trend and optimized for gummy applications.
Explore our flavor solutions at OsageFlavors.com.
