The food and nutrition world is having a major shake-up. With GLP-1 medications like Ozempic, Wegovy and Mounjaro changing how millions of consumers eat, manufacturers and formulators are seeing new demands land right on their benches. Smaller appetites mean that what people do eat needs to work harder, yet it must taste great and pack in real nutrition.
One of the biggest takeaways? Protein and fiber are more important than ever.
Why Protein is Having a Moment
When people are eating less, every gram matters. That’s where protein shines. It helps:
- Protect muscle during weight loss (a common concern with reduced calorie intake)
- Keep hunger at bay by helping consumers feel satisfied longer
- Support metabolism, keeping energy and health on track
This somewhat explains the surge in protein-fortified snacks, bakery items and meal replacements. But it’s not just about adding protein—it’s about making sure it works, delivers complete nutrition, and tastes good. Texture, flavor and shelf stability matter just as much as nutrition.
Fiber: The Unsung Hero
Fiber is also stepping into the spotlight, to the point where predictors are anticipating fiber to overtake protein as the “it” demand of 2026. GLP-1s naturally slow digestion, so consumers are looking for foods that keep their systems comfortable and balanced. Fiber helps by:
- Boosting satiety and regulating appetite
- Supporting gut health and microbiome balance
- Pairing beautifully with protein to create nutrient-dense, better-for-you options
Whole grains, legumes and functional fibers aren’t just label-friendly; they’re consumer friendly, too. With GLP-1 users already experiencing delayed gastric emptying, fiber selection must be carefully considered to avoid digestive discomfort while still delivering health benefits.
Innovation Opportunities
The GLP-1 era is opening doors for brands to rethink and refresh their portfolios. A few ideas:
- Reimagine classics with protein and fiber upgrades.
- Highlight nutrient density: Show shoppers the value per bite
- Play with ancient grains that naturally deliver protein + fiber while keeping a clean label halo
How Osage Foods Fits In
At Osage Foods, we’re positioned to help food and beverage manufacturers navigate this landscape by:
- Custom protein blend design: Formulating blends that optimize digestibility, flavor, amino acid balance and process compatibility
- Functional fiber systems: Sourcing and integrating both soluble and insoluble fibers that offer satiety, gut health and clean label consistency
- Prototype development and sensory testing: Ensuring high protein/fiber products still deliver taste, texture, shelf life consumers expect
- Regulatory and labeling guidance: Helping clients understand how to substantiate claims around fiber, protein, satiety and health outcomes in the GLP-1 therapy context.
At Osage Foods, we know formulators face the challenge of balancing taste, function and innovation. Our custom protein blends, fiber solutions and ancient grain formulations are designed to help brands thrive in this bold, new world. Because at the end of the day, the GLP-1 era isn’t just about smaller appetites—it’s about smarter food. And with the right mix of protein and fiber, every bite really can count.
