Have you consumed your gallon of water today? For years, consumers have been bombarded with information about the importance of hydration. They’re finally listening. Hydration products are everywhere (taverns even sell them!), and in every format, from ready-to-drink to ready-to-mix.
Beverage processors are keenly attuned to this evolving market landscape, where hydration transcends basic water consumption. They are actively expanding their product lines to include a variety of hydration solutions tailored to diverse consumer preferences and nutritional requirements. This innovation rush is not just about meeting the demand but setting trends within the industry. From electrolyte-packed sports drinks to flavor-infused waters and plant-based hydrating beverages, companies are exploring all corners of formulation science to blend taste with health.
One thing all of these new hydration options have in common: they are flavorful. And for the most part, that’s what consumers want. A functional water that hydrates while tasting delicious.
Cocktail flavors are currently trending, and we think there is a big opportunity to pair a hydration drink with a cocktail flavoring profile, whether you’re targeting sober-curious drinkers, athletes or just someone looking for something to drink.
Here are three of our favorite hydration flavors:
- Watermelon Margarita: The perfect hydration drink flavor for a summer offering.
- Hibiscus Sangria: The use of botanicals in this flavor profile offers the added connotation of health.
- Piña Colada: Do you like piña coladas? Yes!
Need help flavoring your hydration beverage? Contact Osage Flavors and we’ll send you samples and help you launch an innovative product.
